Executive Onboarding: The First 90 Days That Determine Success
The difference between executive success and failure often comes down to the first 90 days. Here's how to set new leaders up for success.
Editorial Team
Roles Insights · November 20, 2024
Executive transitions are inherently high-risk. Research consistently shows that 40-60% of executives fail within their first 18 months. Yet most companies invest far more in recruiting executives than onboarding them.
This guide provides a framework for executive onboarding that dramatically improves success probability.
The Stakes of Executive Onboarding
### Why Executives Fail
Executive failures typically stem from:
- **Insufficient organizational understanding:** Acting before understanding context - **Relationship failures:** Not building necessary coalitions - **Cultural mismatches:** Approaches that worked elsewhere but fail here - **Expectation misalignment:** Different understandings of success - **Moving too fast or too slow:** Misjudging the pace of change - **Team misjudgment:** Wrong assessments of inherited team
### The Cost of Failure
Executive failure is extraordinarily expensive:
- Direct costs: Severance, search fees, opportunity cost during vacancy - Indirect costs: Team disruption, lost productivity, cultural damage - Strategic costs: Delayed initiatives, competitive disadvantage
The investment in proper onboarding is trivial compared to failure cost.
The Pre-Boarding Phase
### Before Day One
Effective onboarding begins before the executive starts:
**Logistics and access:** - Equipment and system access ready - Calendar seeded with critical meetings - Support staff oriented - Office/workspace prepared
**Information package:** - Organizational charts and key contacts - Strategic plans and board materials - Recent performance data - Cultural norms and expectations
**Stakeholder preparation:** - Team informed and prepared - Key peers briefed - Board/investors aware and supportive - External stakeholders notified as appropriate
### Defining Success
Before day one, align on:
- What does success look like at 30/60/90 days? - What are the must-win battles? - What authority and resources does the executive have? - What decisions require escalation? - Who are the key relationships?
The First 30 Days: Learn
### Learning Agenda
The first month should prioritize learning over action:
**Business learning:** - Customer conversations (10-15 minimum) - Product deep-dives - Financial review - Competitive analysis - Historical context
**Organizational learning:** - Team assessment conversations - Cross-functional relationship building - Culture observation - Process understanding - Political landscape mapping
**Stakeholder learning:** - CEO expectations and concerns - Board priorities - Peer expectations - Team hopes and concerns
### Structured Listening
Deploy systematic listening approaches:
**Skip-level meetings:** Meet with team members at multiple levels. Understand perspectives that may not surface through direct reports.
**Peer conversations:** Structured discussions with peer executives. Understand their priorities, pain points, and expectations.
**Customer immersion:** Direct customer exposure—sales calls, support tickets, site visits. No substitute for direct customer voice.
### Early Wins vs. Early Actions
Distinguish between:
**Early wins:** Visible accomplishments that build credibility **Early actions:** Changes that may or may not be wins
Focus on wins that are: - Visible and recognized - Clearly attributable to the new executive - Aligned with organizational priorities - Achievable with current resources
Avoid actions that are: - Disruptive without clear benefit - Based on incomplete understanding - Likely to generate resistance - Irreversible if wrong
Days 31-60: Assess and Plan
### Team Assessment
By day 60, the executive should have a clear view of their team:
**For each direct report, assess:** - Capability for current role - Potential for growth - Cultural fit - Commitment and energy
**Make preliminary decisions:** - Who are the keepers? - Who needs development? - Where are there gaps? - What changes are needed?
Note: Assessment should be thorough but not paralytic. Excessive delay damages credibility and prolongs uncertainty.
### Strategic Perspective
By day 60, the executive should be forming views on:
- What's working that should continue - What's not working that needs to change - What's missing that should be added - What's the sequence and pace of change
### Stakeholder Alignment
Test emerging perspectives with key stakeholders:
- CEO review of observations and preliminary plans - Board update if appropriate - Peer feedback on cross-functional implications - Team communication of direction
Days 61-90: Execute Initial Agenda
### Making It Real
By the third month, actions should be visible:
**Organizational changes:** - Role changes or exits if needed - New hires launched - Structure adjustments - Process improvements
**Strategic initiatives:** - Key projects kicked off - Resources allocated - Metrics established - Accountability clear
**Cultural signals:** - Behaviors modeled - Expectations clarified - Recognition and consequence applied - Norms established
### Calibration
Continuously calibrate based on feedback:
- Are actions landing as intended? - What resistance is emerging? - What adjustments are needed? - What's working better than expected?
### 90-Day Review
At the 90-day mark, conduct formal review:
- Progress against defined success criteria - Stakeholder feedback synthesis - Plan for next phase - Support needs identified
Common Onboarding Mistakes
### Moving Too Fast
Signs of moving too fast: - Actions before understanding - Change for change's sake - Resistance and pushback - Broken relationships
The fix: Slow down, listen more, build coalition before acting.
### Moving Too Slow
Signs of moving too slow: - Analysis paralysis - Delayed necessary decisions - Team uncertainty and frustration - Erosion of credibility
The fix: Set decision deadlines, distinguish reversible from irreversible choices.
### Insufficient Stakeholder Management
Signs of stakeholder neglect: - Surprised peers and executives - Unaddressed concerns - Coalition against changes - Political blindspots
The fix: Over-communicate, involve stakeholders in shaping plans, address concerns proactively.
### Ignoring Culture
Signs of cultural mismatch: - Style creating friction - "Not how we do things" feedback - Isolation from organization - Difficulty getting things done
The fix: Observe before acting, adapt approach to context, find cultural translators.
### Inadequate CEO Support
Signs of insufficient CEO support: - Unclear authority - Undermined decisions - Insufficient air cover - Misaligned expectations
The fix: Have direct conversations, clarify authority, escalate concerns early.
The CEO's Role in Executive Onboarding
CEOs must actively support executive onboarding:
**Before arrival:** - Clear communication of expectations - Stakeholder preparation - Resource commitment
**First 30 days:** - Regular check-ins - Stakeholder feedback collection - Air cover for learning mode
**Days 31-90:** - Strategic alignment discussions - Support for difficult decisions - Coalition building assistance
**Ongoing:** - Regular 1:1 relationship - Performance feedback - Development support
Measuring Onboarding Success
Track indicators of effective onboarding:
**Leading indicators:** - Stakeholder relationship quality - Team engagement and clarity - Strategic alignment with CEO - Cultural fit observations
**Lagging indicators:** - Performance against objectives - Team retention and effectiveness - Peer relationships - 6-month and 12-month success rate
The Long Game
Effective onboarding isn't just about the first 90 days—it establishes patterns that determine long-term success. The executive who takes time to learn, builds relationships thoughtfully, and acts decisively when appropriate is setting up for sustained success.
The investment in getting onboarding right pays dividends for years. The cost of getting it wrong compounds just as dramatically.